M3d14 [Media]

Exciting New Media Technologies

Flipclock Screensaver

September23

The flip-style clock screensaver by Yuji Adachi (9031.com) has been around for a while now, however I reckon it’s just so cool and if you haven’t already tried it out then encourage to download it. I like it not only because retro styled flick-clocks are back in fashion, but also because it’s both beautiful and practical.  Best of all it’s free!

posted under Downloads | No Comments »

Clever pricing strategy

August18

If you were offered the following, which would you choose?

  1. Download album $7.99
  2. Physical album $14.99
  3. Download and physical album $14.99

In a recent study it was found that most people would choose the 3rd option. However when the study is repeated with just options 1 and 3, then most people would instead go for option 1.

This is because option 2 is a psychological decoy. It gives the impression that option 3 represents the best value for money, even though it is more expensive than option 1. Pretty smart hey?

It’s Marketing 101, however it’s a strategy that the music industry hasn’t seemed to have caught onto just yet. Follow the link to read the original article.

[Via Million Media]

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